JUNE 16- I was shocked-- SHOCKED-- to learn that “news outlets need ‘more inventive’ business model.” That’s the conclusion of a study funded by new media giant Google, old media veteran BBC, and the British media regulator. It was conducted by the Reuters Institute at Oxford, funded by the news service that pioneered the telegraph and carrier pigeons. Reuters was first to flash news of Lincoln’s assassination.
The survey in 12 countries including the United States found that half the people questioned get their news from a smartphone, most say they will not pay for online news, and many use ad block software, which was “reaching epidemic proportions.” It reported that in some countries about half the respondents said they get their news from social media. And about a third feel deceived or disappointed by “sponsored articles,” advertising in disguise.
"Our research documents that most people like news and use news, but they don't want to pay for it, don't want to see advertising around it, and don't want to see it mixed up with sponsored content," says Rasmus Kleis Nielsen, the Reuters Institute's director of research, quoted by the BBC. "This means sustainable business models remain elusive even for those who succeed in building an audience."
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